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How To Get More Traffic To Your Blog

How to bring more traffic to your website is a challenging task. However, SEO makes it quiet easier. The techniques below will help you get started with building better user experiences and reduce the amount of time lost by users that don’t care about what’s onscreen when they click within your site.

Get more traffic to your blog

You can get more traffic by analyzing firstly these two factors:

Both have great content ideas as well tips including: User Experience Optimization (UXO) – Building page design through new approaches like UXO does not need to be an expensive or laborious process;

Web Analytics Tools : Using web analytics tools such ASIRT can reveal some key data which allows marketing teams find way.


Tips to Increase Get More Traffic To Your Blog:

  1. Determine the Behaviour of Existing Traffic

Google Analytics helps you to understand traffic sources, entry and exit pages, demography and traffic sources for your website. You can then make appropriate changes to the website to attract more users/traffic. With Google Analytics, there are tons of statistics that give you useful insight into all kinds of SEO and different activities.

Google Analytics gives us valuable insights during marketing campaigns as well; like user-feedback about products or services. So insights help us understand the following: how often does someone check out my blog?; tracking visitors who visit another page when visiting his homepage(s) via adspaces on googleads.com & facebook ads. You can see how many times each visitor clicks through one of those pages after clicking them over.

You can simply add more values to the exit pages of your website by adding more relevant data to the customer. In this way you can add more traffic to the other pages of your blog.


  1. Attract Visitors by Catchy Headlines

An attractive headline attract more visitors to your blog. However, you must keep in mind that headlines fail when they don’t match the content written or relevant to a specific niche. When the character limit of heading exceeds more than 60 characters, Search Console ignores more than that. This could result in decrease of the conversion rate in the long run and also decrease the search engine appeal you’re after.)

A headline analyzer can work as a fantastic tool, these top headline writing tips will allow you to start assessing your headlines critically so that you can create more catchy and relevant headlines.

Some of the rationales that you can include in your headlines are:

  1. Find out What Your Audience Really Wants?

Sometimes marketers and creators by mistake aim to be prophetic — give the people something they don’t even realize they want! But when you need to create content on a weekly/daily schedule, you don’t always get the taffic you want. If you want an amazing piece of new content, give the people what you already know they want.

That means browsing your analytics dashboard to pinpoint your website’s most visited pages and integrating heat maps through tools like Crazy Egg to show exactly which parts of your site users are clicking on. The analyzing of on-site search queries and behaviour helps us to learn what they’re most interested in after they’ve arrived.

By understanding what attracts people who’ve already visited your site. By digging into those second or third clicks, you’re carving out a valuable niche based on what you know you’re already doing right.

  1. Send A Feedback Form to Your Audience

A Feedback form is an effective way to connect with your audience. The ultimate aim of the blog is to provide useful informations that helps user to tackle the issue/problem/puzzle.

A feedback form in the website can be added as a pop-up. The more people engage the more you like to boost up your traffic, brand value and engagement rate.

  1. Write a Guest Post on related niches

You may think that it’s better to focus on creating content for your own website rather than wasting time growing for someone else’s blog, but you can make much more significant impact by posting on established blogs and see amazing benefits.

As Audience will connect with you and your name and you will get much more followers who really loves your content.

Google evaluates the user experience (UX) in part by looking at who wrote the web content and also by assessing whether the writer is an expert content creator. To provide content of high quality, follow the E.A.T. principle: Expertise, Authority and Trustworthiness.

  1. Use Quora

Quora is a platform where your questions will be answered with all the seriousness required. Quora provides an option to answer question of clients.

Any aberration from the above statement is likely to pollute Quora. This is not a social media platform. It is a question answer platform with an integrated blog and messaging services.

With Quora you can direct traffic to your website.

  1. Podcast are an effective way

Postcast are an effective way to promote products and service. You can get some amount of quality traffic from podcast. You can easily turn your words and frame a story that suits users of your niche.

  1. Keep Upating Your old Post with new content

Audience and Google both loves the updated content. By adding more values to your content, you can simply engage more audience and also provide good signal to the Google. This results in higher ranking and more organic traffic to your blog.

  1. Engage more Audience using comments section

Comments pave an important role in engagemnet with your audience that keeps your users returing back to your website. Also new users get a more detailed view of your content. In-a-way you also get feedback from the customer about the content written on the blog.

  1. Give them an option to choose your next article

Innovation always drives more of anything be it sales, revenue, traffic to your company. It is also a very-well idea that would help more audience to connect with you. This is usually followed more on platforms like instagram, youtube etc.

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Google Ads Can Help You Advance Business Goals

With the help of Google ads, you can escalate your business by increasing the sale of a product or service. Google ads help you create a funnel for your business that will automatically convert your target audience into a customer. Firstly, you need to identify business goals for your business; we have listed some of the business goals below:

  1. Increasing brand awareness of your business
  2. Increasing sales of products or services
  3. Introduction of a new product/service
  4. Making people understand the value of your business
  5. Gain trust for your business

As indicated above, some of them are parts of the funnel. It helps identify the target audience and makes them understand the value of your product or service.

Here, sharing a link soon to strengthen your business and identify USP to outrun your competitor.

Now, let us understand how to set up Google Ads to advance your business goals.

Google Ads Introduction

Google Ads are a type of advertising program on the Google platform. The ads are shown to people on Google search engine, YouTube, and the Google Display Network. Google Ads are offered to people on Google search engine, YouTube, and the Google Display Network. The ads are targeted to the user’s location, the user’s previous search history, and the user’s demographic information. 

How Google Ads Advance your business

Google Ads are designed to promote your business or organization by increasing your visibility on the internet. The benefits of Google Ads include increased website traffic, improved search engine rankings, and increased sales conversions. With Google Ads, you can create:

1. A customized advertising campaign for your business. 

2. Google Ads are an advertising program on the Google platform. The ads are shown to people on Google search engine, YouTube, and the Google Display Network. 

3. The ads are targeted to the user’s location, the user’s previous search history, and the user’s demographic information. 

4. Designed to promote your business or organization by increasing your visibility on the internet. 

The benefits of Google Ads include increased website traffic, improved search engine rankings, and increased sales conversions. You can create a customized advertising campaign for your business with Google ads.

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Google Smith Update

Google recently released an update known as SMITH update. After such a long-time google roll out its new update. Due to COVID-19, certain restrictions were applied and some are still there due to which google took such a long time to launch a new update. This update is said to better than the BERT UPDATE. As it help in identifying the important data while ignoring out the irrelevant data. This would help Google to better understand the CONTENT of the long blogs/articles as we all know the fact that `CONTENT IS KING`. So, content plays a major role in determining the rankings of a website address/URL.

Google Smith Update 2

SMITH UPDATE vs. BERT UPDATE

We can say that SMITH UPDATE is much more powerful than BERT UPDATE. Also, many SEO EXPERTS claims to be precisely 400% more powerful than BERT UPDATE. BERT UPDATE (Bidirectional Encoder Representations from Transformers) helps to understand the data sets to predict randomly hidden words within the context within sentences. The SMITH algorithm is trained to predict what the next block of sentences is. So, it is one of the reasons for updating the GOOGLE.

GOOGLE SMITH UPDATEBERT UPDATE
Able to Understand long documentsAble to Understand long passages
Processes each sentence blocks individuallyCompares sentences before & after & also in a separate paragraph to better interpret the passage
Breaks down the document into passages or sentence blocks to better interpret the documentNot Able to clearly understand Long Documents
Helps in processing large document & giving USERS more accurate results in SERPHelps understand user intent behind large search queries

Why SMITH UPDATE is released now?

Google always has been trying to give his USERS the best experience than any other existing search engine. That is why GOOGLE stood ahead. For showing best results to the USER QUERY, google have set certain algorithm to refine it’s result. Such algorithms are time to time updated by GOOGLE to get better-desired results. GOOGLE has always faced the problem of understanding LONG-BLOGS/ARTICLES as they comprise such a huge amount of data. So for that purpose, only such UPDATES are released by Google.

WHAT OTHER GOOGLE UPDATES ARE LIKELY TO BE SEEN IN FUTURE?

GOOGLE is more likely to launch such updates related to text, image & voice search for its USERS. GOOGLE always focuses on the CONTENT as CONTENT is the KING. 

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Digital Marketing Agency in Delhi NCR

Best Digital Marketing Agency in Delhi NCR – Digital Drag

Digital marketing Agency develops the different strategies for promotion/advertisement to promote product/service in Delhi NCR. Your product defines your brand identity & slowly regains its loyal customer from the right advertising. Delhi is a hub of many industries and factories, also people from all over India come to Delhi. So, there’s a lot of competition among big, small and medium scale businesses. For promoting it, we need to understand the nature of both customers as well product/service and then advertise through digital marketing in Delhi NCR.

What Comes in Your Mind – For Digital Marketing in Delhi NCR?

The question is simple yet understanding the meaning of it – is a difficult task for any digital marketing agency in Delhi NCR. Let`s try to go a little deeper for a better understanding. A brand comprises of different types of product or services or both and a product/service is related to different emotions (quite obvious in TV advertisements). These emotions/feelings are represented using different online platforms, which we name as UX (User Experience), like social media, website etc. These emotions help in connecting with the right target audience i.e. it is the key to digital marketing, which then grows your business.

How Engagement is Interconnected to Your Business Growth?

Engagement is the process through which a customer interacts when it sees your product/service on the website/social media. We here at Digital Drag connect with your target audience using digital platforms to increase the engagement rate for marketing in Delhi NCR. Whether it is a social media post or website interface, it is all connected. The right digital strategy identifies both short-term and long-term goals for your digital business. Hence, business growth is not just a destination but a whole journey.

How Digital Drag develops your online business strategy?

As one of the finest digital marketing agencies in Delhi NCR, we construct a journey map of how we grow your audience, customer and brand. Considering all the things required for your business and providing you more innovative ideas for this process. Planning and executing all the things help your business to outrun your competitors. Also, we can summarize other things in point for easy understanding:

  1. Commitment & Cooperation: Our Team makes sure that we fulfill our commitment and communicating with our clients.
  2. 360 Digital Marketing: We cover all the aspects of your business and perform the best advertising techniques on different platforms for a better outcome.
  3. Transparency & Structured workflow: A roadmap with all the key indicators of your development identifying short-term and long-term goals helps understand the process and development.
  4. Reporting: A reporting helps in better understanding of what we have achieved in the current time, clears all your doubts in mind.

Digital Drag – A Digital Marketing Agency in Delhi NCR

We offer you some of the best digital marketing services in Delhi NCR at best prices. The services offered by us are:

  • SEO (Search Engine Optimization)
  • SEM (Search Engine Marketing)
  • SMO (Social Media Optimization)
  • SMM (Social Media Marketing)
  • Website Development & Designing
  • Video Editing
  • Graphic Designing
  • Software
  • App Development, etc.

Let’s connect!

Our digital marketing services are convenient & ready-to-buy packages with clearly identified goals/deliveries. Call us at +91 8273971584 to discuss digital plan to meet your precise business needs. 

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Social Media Marketing Strategy

Social Media Marketing Strategy

 

Social Media Marketing (SMM) is an online marketing tool through which we promote our business online. In Social Media Marketing/SMM marketing we tend to aware public about our products and services. Business like restaurants, cake factory, shops, designing and other services get more success when they are inclined towards social media marketing (SMM).

  As we all know in the era of digital marketing, social media marketing plays a keen role in influencing people choices. Let us take an example of a travel business, one businessman influences his customers by posting photos of beautiful scenes with people enjoying the scene. While the other is on social media but rarely uploads photos and so fewer engagements with old and returning customers.

A businessman who is able to give some rewards points for each travel is likely to be more successful. There is so much to achieve through social media marketing.

 

On an account, the total world population (up to Dec 2019) is 7.8 billion, out of which 4.54 billion internet users are there.

 

How to Influence people through social media marketing?

Well, this question is really tricky especially when it comes to engaging 3.725 billion active social media users. In fact, it all depends on the nature of business. The major deciding factor is whether your business is product-based or service-based. Product-based business is more likely to post on social media about offers, discount on special events, new product launch videos, gifs, images.

Services-based business is likely to post about their affordable services, customer experiences, the launch of new services, benefits and USP(Unique Selling Point) of their services. Also, a lot of social media influencers are called for the promotion of different products/services.

Social Media Marketing Strategy

 

When to post content on social media?

There are currently 7.6 social media accounts and on an average, a person spends 142 minutes per day on social media.

When to post content for social marketing is always a crucial factor in any business online. So, when there are chances of more people active on social media then you must post on it. Also, it is different for different countries depending on their time zones.

Based on the survey done by our team, we have estimated the best time to post on social media in Eastern and Indian Standard Time(IST) zones. 

Eastern Time Zone:

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

SUNDAY

 

3 AM

  

6 AM

  

5 AM

4 AM

8 AM

   

6 AM

 

8 AM

9 AM

8 AM

 

11 AM

8 AM

10 AM

  

11 PM

   
    

1 PM

  
   

7 PM

3 PM

6 PM

6 PM

9  PM

 

10 PM

  

8 PM

 

Indian Standard Time (IST):

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

SUNDAY

1:30 PM (2h)

1 PM (2h)

2 PM (2h)

1:30 PM (2h)

12:30 AM (2h)

10 AM (2h)

11 AM (2h)

6 PM (2h)

5 PM (2h)

7 PM (2h)

5:30 PM (2h)

4: 30 PM (2h)

4 PM (2h)

5 PM (2h)

Social Media Marketing Strategy:

To make a Social Media Marketing strategy for your business is highly recommended by social media marketing professionals. It has enormous benefits in it. The social media marketing strategy should be made keeping in mind your audience.

Our team has developed a new social media marketing strategy for online business promotions and high engagement. E-AID Strategy is based on user-experience. It has been really helpful to gain new customer and increase in the number of engagement.

Let us talk about E-AID Strategy in detail:

E-AID STRATEGY:

It is based on four pillars of social media marketing. 

The 4 pillars of social media marketing are:

  1. The attraction of new/returning audience

  1. Interest-based content creation

  1. Engaging customers with special offers/tasks/puzzle

  1. Development of trust